An Investment Firm Focused on Partnering with
Mission-Driven Consumer and Technology Companies
Improving our World and the Human Condition


We combine our extensive investing, advising and operating
experience to elevate and scale emerging brands and companies.

Our differentiated holistic approach is supported by a diverse ecosystem of experienced operating partners across various verticals.

Strategic Capital

Capital that is appropriately scaled and structured to support needs

Manufacturing Partners

Outsourced manufacturing capabilities across a variety of verticals

Growth Marketing

Advice and relationships to drive customer growth and engagement

Management Expertise

Hands-on operating expertise and advice

E-commerce Partners

Experienced partners to optimize online sales

Finance & Legal

Network of best-in-class service providers


*Includes relevant investments by founders directly



Founding Partner

Mussadiq has more than twenty years of experience within the capital markets and investment management sector. In addition to being involved in the public markets, Mussadiq has been an active private investor in the consumer product and technology space for more than ten years.


Mussadiq is currently an independent director of Subversive Capital Acquisition Corp, the largest Canadian SPAC at the time of listing with $575 million raised in 2019. Most recently, Mussadiq was a Managing Director and Portfolio Manager at Capstone Investment Advisors, a multi strategy hedge fund.

For the seven years before joining Capstone, he was the Co-Head of Credit Opportunities at Royal Bank of Canada (RBC), managing a $3 billion gross portfolio of proprietary investments in credit and equity securities.

Prior to RBC, he was Co-Chief Investment Officer and Portfolio manager of ARX Investment Management (ARX), a credit long/short hedge fund with over a $1 billion of assets under management.  While at ARX, Mussadiq covered Telecommunications and Technology sectors in addition to managing the research process as a Co-CIO.

Prior to working on the buy-side, Mussadiq was an investment banker with Morgan Stanley, advising telecom & media companies with public and private financing as well as strategic M&A transactions.

Mussadiq received a B.A. in Mathematics and a B.A. in Economics Phi Beta Kappa and Cum Laude from Macalester College.


Let's get acquainted
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.